To contribute to a comprehensive urban mixed-use environment so that citizens can work, play, and shop downtown.
To make Huntsville and its downtown an entertainment destination.
To provide an enhancement to the growth of Huntsville.
To bring a new energy to downtown and create demand of additional housing infill projects and additional retail.
To provide a greater choice of entertainment in order to keep young adults employed in Huntsville.
To offer the citizens of Huntsville a greater diversity of housing.